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On Consolidating DME Vendors
As hospitals look to lower costs, one popular option is to consolidate to a single vendor in categories such as knee implants. To do this, hospitals need to convince surgeons to change the brand that they use. This is difficult in any hospital as surgeons tend to be loyal and rarely change over time.
Therefore most hospitals have multiple brands per category, especially in service lines with 4+ surgeons.
Conclusion
Your thoughts and comments on this ME-P are appreciated. How brand loyal are orthopods, dental, podiatric or other surgeons? Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.
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Filed under: "Doctors Only", Alerts Sign-Up, Career Development, iMBA, Inc. | Tagged: DME, How Brand Loyal Are Orthopedic Surgeons?, medical vendors, orthoods | Leave a comment »
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