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Offerings from Giant Food Stores
By Dr. David Edward Marcinko; MBA, CMP™
[Publisher-in-Chief]
Recently, upon return to my home town of Baltimore, Maryland, I observed anecdotally that Giant Food stores was planning to give free generic antibiotics to customers with a prescription for the next three months.
My suspicions were confirmed by the Washington Post, on December 30, 2008, when it reported that the program, which lasts through March 21st 2009, covers several popular antibiotics such as amoxicillin, penicillin and ciprofloxacin. This is the first time that Giant has offered free prescription drugs and it did not estimate the cost or potential popularity of the program.
Assessment
As a kid, I worked as a retail grocery inventory specialist [RGIS]. It was then I learned of the minute profit margins in the business. And so, is the retail grocery competition heating up – and – is this what retail experts called an “aggressive move” in the supermarkets’ heated battle for shoppers? You decide.
Conclusion
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Filed under: Drugs and Pharma, Health Economics, Managed Care | Tagged: free antibiotics, Giant Foods | 6 Comments »
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