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“Impartial Experts” May Launch Soon
Staff Reporters
According to the Wall Street Journal, July 31 2008, the federal government could start paying impartial experts to visit doctors to talk about the safety, effectiveness and cost of prescription drugs and other treatments.
Enter the New “Detailers”
These “academic detailers” would give presentations along the lines of those given by Big-Pharma drug representatives, while the federally funded presentations would provide a counterweight to the industry messages on specific drugs.
And, according to a confidential source, one can only wonder if these folks will be selected on the basis of, er, their “physical attributes” like those detailers “back-in-the-day”, among other professional considerations?
Assessment
Seriously, Senator Herb Kohl, a Wisconsin Democrat, held a hearing on the issue earlier this year and is one of the sponsors of a bill that authorizes the government to contract with nonprofit groups such as medical societies, schools of medicine and pharmacy, to create the educational materials.
It also directs officials to contract with 10 entities – drawn from academic institutions, state or local governments and non-profit groups – to train and deploy health care professionals to educate physicians and other drug prescribers.
Conclusion
Your thoughts and comments are appreciated; is this proposition a real value-added service, or yet another governmental boondoggle?
Related Information Sources:
Practice Management: http://www.springerpub.com/prod.aspx?prod_id=23759
Physician Financial Planning: http://www.jbpub.com/catalog/0763745790
Medical Risk Management: http://www.jbpub.com/catalog/9780763733421
Healthcare Organizations: www.HealthcareFinancials.com
Health Administration Terms: www.HealthDictionarySeries.com
Physician Advisors: www.CertifiedMedicalPlanner.com
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Filed under: Drugs and Pharma, Practice Management | Tagged: drug detailing | 1 Comment »
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