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Leveraging connected car technology to provide piece of mind for car owners and effective marketing for Dealers
[By Dr. David Edward Marcinko MBA]
What it is
Driven Analytics uses connected car technology to better target car owners on behalf of dealerships, all the while reducing the anxiety associated with routine car maintenance for drivers.
How it works
Using advanced algorithms and a data transmission device installed on new cars by the dealership, Driven Analytics provides a marketing platform that allows dealers to advertise maintenance services to their customers exactly when they need them.
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Sale Disposition
Once a vehicle is sold, Driven Analytics monitors the vehicle’s systems and provides the car owner with actionable maintenance information via a smartphone app, text or email.
Customer Retention
Information includes details about the needed service, as well as discounts and coupons based on their needs. Coupons are designed to bring customers back to the car dealership that sold them their car, increasing customer retention for the dealership and ultimately leading to future sales.
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More Soon: http://www.DrivenInfo.com
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