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By Staff Reporters
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The Backfire Effect refers to the strengthening of a belief even after it has been challenged.
Cook and Lewandowsky (2011) explain it very well in the context of changing people’s minds in their Debunking Handbook. The backfire effect may work based on the same foundation as Declinism, in that we do not like change. It is also similar to negativity bias, in that we wish to avoid losing and other negative outcomes—in this case, one’s idea is being challenged or rejected (i.e. perceived as being made out to be “wrong”) and thus, they may hold on tighter to the idea than they had before.
However, according to colleague Dan Ariely PhD, there are caveats to the backfire effect—for example, we also tend to abandon a belief if there’s enough evidence against it with regard to specific facts.
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Filed under: Book Reviews, Career Development, Ethics, Experts Invited, Glossary Terms, Marketing & Advertising, mental health | Tagged: backfire effect, beliefs, bias, cognitive bias, Cook Lewandowsky, Dan Ariely, Debunking Handbook, declinism, Marcinko Associates, mental health, mind effect, negativity bias, politics, programming | Leave a comment »
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