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By Staff Reporters
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The Goal Gradient effect is the phenomenon where people accelerate their efforts as they approach a goal. It’s like a runner sprinting to the finish line.
According to colleague Dan Ariely PhD, our motivation peaks when we see the goal within reach, driving us to work harder and faster. Marketers use this by showing progress bars and loyalty rewards. Knowing about the goal gradient can help us set milestones and maintain motivation throughout our tasks.
So, break your big goals into smaller ones and watch your productivity soar as you get closer to each milestone.
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Filed under: "Doctors Only", Career Development, Ethics, Experts Invited, Glossary Terms, mental health | Tagged: Alderfer, Dan Ariely PhD, goal, goal gradient, Herzberg, human needs, McCelland, motivation, motivational theory |
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