What Health Plans Should Know About Marketing Costs

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How Much Money Should a Medical Practice Spend on a Marketing Campaign?

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One Response

  1. 83% of Healthcare Organizations Are Engaging in Content Marketing

    Healthcare Insight recently released results from a survey of healthcare marketing professionals. Here are some key findings from the report:

    • 83% of healthcare organizations are now engaging in content marketing.
    • 1 in 3 respondents say their organization has a documented content marketing strategy.
    • 14% of organizations plan to start engaging in content marketing this year.
    • 3 in 4 (74%) healthcare organizations use YouTube to distribute content.
    • 87% of healthcare organizations use Facebook for distributing content.

    Source: Marketing Profs, April 19, 2018

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