Cash May Soon be King in Hospital Care

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Forget About Health Insurance, Darling!

Only the little people pay with insurance.

By Dr. David Edward Marcinko MBA CMP™

[Editor-in-Chief]

www.CertifiedMedicalPlanner.org

Like many other doctors, I remember my dismay when I saw uninsured patients paying full price for their medical care. Insurance companies used their market clout and patient volumes to negotiate discounts for their insureds that have always been unavailable to the uninsured, MSA, HSA participants or individual healthcare consumers.

The Insider Gossip

There is even industry hearsay that some charity-care and non-profit hospitals charge their indigent patients up to four times more than their insured patients in order to have huge write-offs [bad-debt expenses] so as to secure private and public monetary grants. After all; many non-profit CEOs are well paid, indeed.

But, the tide may be turning on the healthcare institutional level as cash becomes king in the new economy and world of healthcare 2.0

Cash Patients Rule – Insured Patients Drool

Of course, we’ve written about direct care, concierge care and cash care medical practice business models before on this ME-P. And, I’ve been ranting and raving, opining and testifying, as well.  It is being written about in the blog-o-sphere, on the hospital level, increasingly.

Link:  http://www.kevinmd.com/blog/2012/06/hide-health-insurance-status-pay-cash.html

We even have an entire Chapter 29 devoted to the codified topic in our newest book The Business of Medical Practice.

Link: http://businessofmedicalpractice.com/chapter-29/

Source: Austin Frakt PhD’s TIE cartoon via Brad Flansbaum.

The Coming Payment Apocalypse

The days of paying more when paying cash may be coming to an end. Doctors and hospitals are starting to do what every other business has done since the beginning of time – give a discount for cash. States are beginning to require pricing transparency and hospitals and physicians are starting to publish their “cash prices” for all to see.

And, why not when it can take up to two years to be reimbursed a fraction of the billed amount from Medicaid and Medicare payers, and CMS, etc? Now, don’t get me started on some highly discounted private payers and managed care plans.

Assessment

What do you think of this trend as a healthcare provider; Financial Advisor, medical management consultant or patient? Are you in favor of this private business arrangement; or do you favor the proposed public Obama Care business model?  Is it even legal? How about keeping the status-quo?

Conclusion

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11 Responses

  1. Strategic discount – worthy of dentists’ consideration and insurers’ attention

    I’ve noticed that when patients ask about the price of dentistry, they increasingly point out that they don’t have insurance – hoping for a discount.

    In the past, I’ve recited my worn-out spiel many times that my fees are the same whether patients have insurance or not. And even though I’ve started offering a discount when my practice can save money on the costs of handling insurance claims and delayed payments, the statement is still true. I’m just no longer filing for and waiting on insurance reimbursement as a thankless courtesy to insurance companies. Nevertheless, that service is still available for full price.

    I’m starting at a 10% discount for payment in full at the time of service, and we will continue to provide the documentation insured patients need to file for the payment themselves. The discount can be adjusted up or down along with the full price depending on how much it costs me to continue to provide administrative assistance with their policies.

    Since the insurers’ clients in my practice who pay the premiums will be awaiting reimbursement, rather than a dentist hoping for fairness from a 3rd party that has no respect for their clients’ dentists, the strategic discount returns accountability to the dental benefits industry in my neighborhood.

    If such transparency were to catch on, insurance CEOs could be domesticated for once.

    D. Kellus Pruitt DDS

    Like

  2. Stark contrast between gross charges and charity care at some hospitals

    Pennsylvania’s Crozer-Chester Medical Center is suing a low-income insured patient for more than $240,000 after treating him for strokes and seizures–a rate far higher than its costs, reported The Philadelphia Inquirer.

    http://www.kansascity.com/2012/05/31/3634984/missouri-hospitals-reporting-more.html

    Hope Rachel Hetico RN MHA

    Like

  3. Poor patients sue hospital district for charging copays

    Hope – One of the nation’s largest urban hospital districts has been sued for withholding care from poor patients, reported The Houston Chronicle.

    http://www.chron.com/news/houston-texas/article/Hospital-District-sued-by-indigent-patients-3623601.php

    Chesley

    Like

  4. Hospital Expansion [Coordinated Care or a Vie for Insured Patients]

    In what has been termed the “geographic expansion race,” U.S. hospitals have begun employing new strategies to expand their market presence and compete for valuable insured patients. A fourteen-year study by the Center for Studying Health System Change analyzed the various expansion strategies employed, and the market composition that resulted.

    Click to access hosp.pdf

    While hospitals insist that geographic expansion will allow them to improve access to care, others in the industry have criticized this new trend for its potential effect on access to care for uninsured patient populations.

    Ann Miller RN MHA, via
    http://www.HealthCapital.com

    Like

  5. BUT – Is Price Transparency More Than Just a Pipe Dream?

    An essay by Marty Stempniak who is a H&HN Staff Writer:

    http://www.hhnmag.com/hhnmag/HHNDaily/HHNDailyDisplay.dhtml?id=300004309

    Enjoy.

    Leticia

    Like

  6. Surgery prices vary significantly across hospitals

    Hospital prices significantly vary for surgical procedures, with location and market power playing an important role in marking up prices, concludes a new report from consumer advocacy group CALPIRG Education Fund.

    Click to access Your%20Price%20May%20Vary%20web.pdf

    Dr. Humphries

    Like

  7. For America’s “Best Hospitals,” Reputation Doesn’t Hold as Much Weight

    The U.S. News and World Report has released its annual lists of the best hospitals in America, but this year the rankings were based more on performance data and less on reputation.

    http://thehealthcareblog.com/blog/2012/07/18/for-americas-best-hospitals-reputation-doesnt-hold-as-much-weight/

    Kenneth

    Like

  8. Primary Direct-Care Cash, Too

    One possible answer to rising healthcare costs?

    http://thehealthcareblog.com/blog/2012/08/10/costs-continue-to-rise-what-can-employers-do/

    Stanford

    Like

  9. What if buying surgery was like buying a car?

    An essay by Sarah Kliff.

    http://www.washingtonpost.com/blogs/ezra-klein/wp/2012/10/24/what-if-buying-surgery-was-like-buying-a-car/

    Ann Miller RN MHA
    [Executive-Director]
    http://www.CertifiedMedicalPlanner.org

    Like

  10. More doctors are switching to cash-only practices

    The numbers are still small but rising, creating both cost savings and some new headaches.

    Ann Miller RN MHA
    [Executive-Director]
    http://www.CertifiedMedicalPlanner.org

    Like

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