Update On Medical Smartphone Apps

Posted on April 21, 2011 by Dr. David Edward Marcinko MBA MEd CMP™

Offering a Window Of Opportunity For M-Health Service Providers

By Markus Pohl

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The potential revenue that could be made in the mobile healthcare app market is just a fraction of the total integrated healthcare market. Service providers within the healthcare market have a window of opportunity with the possibilities that the mobile apps market offers right now.

The benefits of integrated electronic and mobile healthcare solutions are evident. At the moment there is a lot of potential for companies to scale up their services and learn how to adapt to the changing market. But they have to act quickly to seize the moment. In the last few years those solutions either remained as isolated pilots or struggled with all kinds of barriers from healthcare stakeholders, with only a few exceptions.

Integrated Solutions 

As it is not clear when integrated solutions will become widely accepted around the globe, more and more e-health and m-health service provides are rethinking their strategy. They are turning away from complex and integrated solutions that need acceptance of all national healthcare stakeholders to more simple patient centric services.

m-Health Services Rising

This rethinking process goes hand in hand with the rise of the smartphone app market. In the next 5 years the smartphone app market will help the mobile healthcare industry to reach a new level. mHealth apps will be widely used and will demonstrate the technological possibilities of smartphones. Technology, educated patients/doctors and proof of cost savings for health insurance providers will eventually allow companies to make money with mhealth apps.

Before the smartphone app market brought new life to the mobile healthcare market, mHealth service providers struggled to scale up their solutions. Most of them never made it out of the trial stage. Some of them were just too basic, such as simple pill reminders running on SMS as the primary delivery technology. More complex solutions that were based on eHealth initiatives integrated the features of a mobile device with a database (electronic health records), but failed mainly because of political barriers and low awareness amongst patients.

Assessment 

For more information on the smartphone based mHealth market and its business opportunities for healthcare provides please see our latest report on the mHealth market: “Mobile Health Market Report 2010-2015”.

Contact:

research2guidance

+49 30 609 893 363

markus.pohl@research2guidance.com

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5 Responses

  1. Ann Miller RN MHA, on July 7, 2011 at 1:43 PM said:

    Mobile Apps Really Helpful?

    It seems like every week a hospital proudly unveils a new mobile app. But before you go and hire a mobile developer, ask yourself: Will a mobile app provide real value to users and will it advance your hospital’s marketing and/or clinical objectives?

    Decide for yourself:

    http://www.hospitalimpact.org/index.php/2011/07/06/title_25?utm_medium=nl&utm_source=internal

    Ann Miller RN MHA

    Like

  2. Matt, on July 12, 2011 at 1:37 PM said:

    Regulating Apps for Privacy?

    Healthcare, doctors, nurses and other companies have eagerly embraced the app era, coming up with all sorts of neat ways to better target consumers and serve up ads that will work.

    These days, this effort often means tapping into the power of social media sites and monitoring online behavior as best they can, often with cookies and other tools. When you marble mobile apps into all this, the privacy complexity issue steps up.

    http://www.usatoday.com/tech/news/2011-07-05-social-media-privacy-concerns_n.htm

    Matt

    Like

  3. Sheldon, on March 12, 2012 at 7:01 PM said:

    New iPad gets cautious kudos for healthcare

    The debut this week of the iPad3, or “the new iPad” as Apple officials are calling it, has the HIT world at large abuzz.

    http://www.fiercemobilehealthcare.com/story/ipad3-gets-cautious-kudos-healthcare/2012-03-09

    But, is it a slam-dunk for healthcare? A few of its new functions have certainly caught the eyes of healthcare providers.

    Sheldon

    Like

  4. Jake, on March 12, 2012 at 9:13 PM said:

    I Pad pre-orders are sold out

    Sheldon – Yep, Apple is running 2 to 3 weeks behind on orders for the new tablet.

    http://money.msn.com/top-stocks/post.aspx?post=8b3b59e6-2401-4c83-9dff-b75c8fea6899

    Jake

    Like

  5. Ann Miller RN MHA, on July 1, 2012 at 3:30 PM said:

    Really Smart Phones

    What If Your Smartphone Could Detect Your Behavior – Cool or Freaky?

    http://redir.ientry.com/04-28236-2068450-14193238-0-20

    Ann Miller RN MHA

    Like

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