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Sensor-Based Mobile Apps Show How M-Health Business Models Could Work
By Markus Pohl
Making money with mobile healthcare applications takes much more effort than most developers expected. M-Health apps normally do not get into the app stores’ top ranking lists and thus do not receive high download numbers.
m-Health Applications Business Models
But, there are working business models for the mHealth applications. Within the mobile health app category revenue won’t be generated through app stores. More and more mHealth app publishers have understood that they have to adapt their business model accordingly. Turning away from the “normal” pay-per-download models to practices like charging for medical service (call a doc) or sensor based models.
Sensor Based Models
Sensor based business models seem to have particularly caught the attention of mHealth app publishers over the last 6 months. The idea behind this model is not to sell an app but to use the app to promote the sales of a sensor. Revenue will be generated outside the app store.
Trend Examples:
Here are some examples to highlight this trend.
- Health and Wellness Monitoring tools combine fitness-related equipment to track pulse, calories, running speed, heart rate, or use sensor-devices to monitor weight control, fetus observation and eye testing. Target groups for these products are fitness and health-conscious users aged mainly between 35 and 45 years.
- Chronic Condition Monitoring tools monitor health conditions like heart disease, hypertension, diabetes, asthma and obesity. They generate revenue from selling a sensor-device with a free application. Target groups are healthcare providers, medical personnel and chronically ill people between 30 and 50 years.
- Diagnosis Tools are mainly targeted at professionals, who increasingly demand more portable and easy-to-use devices for easier communication with patients and peers.
- Educational and Motivational Tools monitor habit patterns (e.g. sleep monitoring via app/device) or serve as useful didactic instruments for science education (e.g. portable microscopes).
Traditional health care service providers and especially medical device manufacturers should be aware of these trends and start to connect to the smartphone world.
To find a detailed overview of mHealth business models – please see the Mobile Health Market Report 2010-2015. Or, take a look at more mobile healthcare research from research2guidance.
Assessment
Outside app store revenue will drive the market. Sensor-based business models prove how to actually make money with mobile applications.
Conclusion
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Filed under: Information Technology, Op-Editorials, Practice Worth | Tagged: DME, m-Health, Markus Pohl, medical device manufacturers, Mobile Health Market, mobile phone apps, research2guidance, Sensor based business models, smart phones |
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AMA Launches Coding Mobile App
The American Medical Association unveiled a coding application for use on Apple iPhones, iPads and iPod Touches, according to a news release from the association.
The CPT coding app is free on iTunes and is designed to help physicians find appropriate evaluation and management billing codes—known as E/M codes—which apply to patient-physician encounters.
Source: Paul Barr, Modern Healthcare [3/29/11]
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iPhone 5 Rumors and Roadmap
Doctors and other medical professionals seem to love Apple products, but they are notorious for speculation before launch – mainly because Apple is so secretive about any of the details of a product before launch. And, the iPhone 5 is no exception. Everything from the launch date to the features available have had recent speculation.
Yet another iPhone prototype was potentially lost in a bar – just like the iPhone 4. Some even predict that Apple will soon release two new iPhones – the iPhone 5 and the iPhone 4S. If the iPhone 4S is also launched, it is expected to be a slightly updated version of the iPhone 4 without quite as many features as the iPhone 5.
This infographic link should help you separate fact from fiction and give you some idea of what to expect this fall with regard to the details that are known or expected.
http://www.infographicsarchive.com/tech-and-gadgets/iphone-5-rumors-and-roadmap/
Source: Brought to you by allareacodes.com.
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Mobile Health
Still stuck in neutral?
An article by John Moore
http://thehealthcareblog.com/blog/2011/12/19/mhealth-seemingly-stuck-in%c2%a0neutra/
Ann Miller RN MHA
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Mobile Health App Market Growing: Report
The market for mobile health applications is continuing to grow and is expected to reach $11.8 billion by 2018, according to GlobalData, a market research firm. The rapid adoption of smartphones and tablets has boosted the demand for healthcare-related mobile technology, and patients and physicians have adopted apps that cover everything from nutrition to diagnostic imaging. About 70% of available apps are consumed-focused while the rest are geared toward medical professionals, according to a GlobalData news release.
The business intelligence provider’s report noted that the mobile health market—worth $1.2 billion in 2011—is projected to grow at a compound annual growth rate of 39%. Software and services represent 80% of the global market with hardware comprising 12% and network and connectivity, 8%.
Source: Beth Kutscher, Modern Healthcare [8/6/12]
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