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National Survey Results
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By Michele von Dambrowski
Dear ME-P Readers and Colleagues,
Thank you for your participation in the National Survey on Marketing of Physicians by Hospitals. With your valuable input, we have been able to greatly enhance the understanding of how hospitals and health systems are promoting both employed and community physicians.
The Results
Over 300 people participated, far exceeding our expectations. As promised, survey results can be downloaded from Strategic Health Care Marketing, right here:
Link: SurveyReport-MarketingPhysicians
Audio Conference Invitation
Because of the significance of the survey findings and other acquired information, we have decided to hold a special audio conference on Thursday, June 24 at 1:30 p.m. Eastern Time. Titled “Marketing Physicians and Driving Hospital Revenue,” the 90-minute audio conference will cover survey implications and information gathered from follow-up phone calls with participants. Three marketing professionals will also discuss their successful marketing programs.
Assessment
To learn more about the special audio conference, go to: www.strategichealthcare.com/audioconfs/marketingphysicians.php.
As a survey participant, you are entitled to a $25 discount. After you register, just send me an e-mail indicating you participated in the survey and we’ll apply the discount.
Channel Surfing the ME-P Have you visited our other topic channels? Established to facilitate idea exchange and link our community together, the value of these topics is dependent upon your input. Please take a minute to visit. And, to prevent that annoying spam, we ask that you register. It is fast, free and secure.
Conclusion
Your thoughts and comments on this ME-P are appreciated. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.
Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com
OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:
- PRACTICES: www.BusinessofMedicalPractice.com
- HOSPITALS: http://www.crcpress.com/product/isbn/9781466558731
- CLINICS: http://www.crcpress.com/product/isbn/9781439879900
- ADVISORS: www.CertifiedMedicalPlanner.org
- FINANCE: Financial Planning for Physicians and Advisors
- INSURANCE: Risk Management and Insurance Strategies for Physicians and Advisors
- Dictionary of Health Economics and Finance
- Dictionary of Health Information Technology and Security
- Dictionary of Health Insurance and Managed Care
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Filed under: "Doctors Only", Career Development, Media Mentions and PR, Surveys and Voting | Tagged: hospital marketing, Marketing Physicians and Driving Hospital Revenue, medical marketing, Michele von Dambrowski, National Survey on Marketing of Physicians by Hospitals, PHOs, Strategic Health Care Marketing |
The Leading Business Education Network for Doctors, Financial Advisors and Health Industry Consultants 
More than five years ago, leaders of the American Hospital Association took what they called “a hard look” at health care in this country—what worked well and what could be improved.
In discussions with hospital members, as well as individuals and organizations inside and outside health care, the AHA developed Health for Life, a framework for change built on five so-called pillars: coverage for all paid for by all, a focus on wellness, most efficient and affordable care, highest quality care and best information.
Health for Life helped guide the AHA as it participated in the year-long national discussion about health care reform.
Clif
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Hospitals and Doctors Marketing Leonardo da Vinci
The latest and most talked about machine in hospital marketing and in the hands of surgical specialists such as urologists, heart surgeons, and gynecologists is the da Vinci surgical robot, a $1.4 million machine named after Leonardo da Vinci. It is designed to be less invasive, to cut blood loss, to minimize complications, to increase hospital market share and revenues, and to attract both patients and specialists to hospitals.
The price is high, $1 million to $2.25 million per machine depending on the model, $140,000 a year for maintenance, and $1500 to $2000 per procedure for replacement parts. The manufacturer of da Vinci, Intuitive Surgical, Inc, must be doing something right. Last year it had a profit of $233 million on sales of $1.05 billion. It is deployed in 853 hospitals, large and small.
Barbara
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California physicians rebel against hospital’s “power grab”
Did you know that the physicians at the City of Hope Medical Group in Monrovia, California expressed an “overwhelming loss of confidence” in the administration at the world-renowned cancer center?
http://www.healthcarefinancenews.com/news/california-physicians-rebel-against-hospitals-power-grab
I guess the marketing of physicians by hospitals didn’t work in this instance. For more info please see PHO [physician hospital organization] and related definitions in Dr. Marcinko’s nifty little dictionary series:
http://www.HealthDictionarySeries.com
Stacey
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Clif, Barbara and Stacey,
It is true that more and more hospitals today are employing physicians – primary care doctors as well as specialists; but often with mixed results. Why?
The strategies and tactics that are used to effectively promote these physicians to consumers, as well as referring doctors, must be specific, local and needs-based. At the same time, the hospitals must respond to the needs of independent, medical staff physicians for promotional support?
So, here are two examples gathered from our consulting network.
How a large health system marketed physicians in a highly competitive region
• A strategy that segmented physician practices by level of maturity.
• Practice management tools to support new primary care physicians and transition established doctors.
• An outreach advertising campaign that linked primary care and specialty physicians with older adults.
How a pediatric hospital boosted key service line volumes to support physician practices
• A program that drove referrals to a dedicated physician priority hot-line.
• Multimedia activities to support independent non-employed physicians.
• A “parenting class” that featured both employed and community physicians.
Strategies must be insightful; imagination counts.
Dr. David Edward Marcinko MBA, CMP™
http://www.BusinessofMedicalPractice.com
[Editor-in-Chief]
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65 percent of established doctors are in hospital-owned practices
Dr. Marcinko, hospital owned practices were the most successful in attracting physicians in 2009, at least according to the Medical Group Management Association [MGMA].
http://www.healthcarefinancenews.com/news/mgma-65-percent-established-doctors-are-hospital-owned-practices
But, who now is the patient’s advocate?
Jeremy
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Selling out to a Hospital?
Agreed; physician practices are being sold to hospitals in increasing numbers these days.
http://www.physiciansmoneydigest.net/your-practice/Should-You-Sell-Your-Practice-to-a-Hospital-Here-Are-the-Top-5-to-Consider
So, if you’re considering selling your practice, here are the Top 5 things to consider before making your decision. But, beware the “boss”, lost autonomy and your very soul … it is priceless.
Luke
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Hospital Marketing
http://www.healthnewsreview.org/2013/08/a-reality-check-on-the-banal-puffery-of-hospital-website-marketing/
“A reality check on the banal puffery” of hospital website marketing.
Edith
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