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A Medication Safety Initiative
Staff Writers
Pfizer, Inc will be launching a website, now under beta construction, on medication safety to help consumers weigh drug risks and benefits. This is considered, by some, an unusual move in an industry often criticized as using marketing practices that oversell drug benefits and downplay risks.
Patient Advocacy
According to the Associated Press on September 16, Pfizer plans to promote the site by working with medical and patient advocacy groups, as well as with online advertising on websites targeting medical professionals and patients.
Assessment
The detailed future site will include sections written for patients and for health professionals, with plain-English explanations, engaging graphics and clips of video hosts discussing important points. It will also have a prominent link to information about how to report a drug side effect to Medwatch, the Food and Drug Administration [FDA] reporting program.
Conclusion
Your thoughts and comments are appreciated. Is it about time to launch this patient safety initiative; or far too late?
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Filed under: Drugs and Pharma, Quality Initiatives | Tagged: FDA, Pfizer | 1 Comment »
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