Professional Relations 101

Posted on December 18, 2007 by Dr. David Edward Marcinko MBA MEd CMP™

Establishing Rapport within Your Medical Community

Staff Writers 

The following are useful “tips and pearls” to enhance your awareness among known and unknown physician colleagues in your area: 

  • Send office announcements to all health professionals in the community. Include pharmacies, pediatricians, family practitioners, nursing and convalescent facilities. All are potential sources of patient referrals.
  • Meet other health professionals personally and establish a one-to-one relationship with them. This will serve to educate them to your abilities and practice.
  • Send written reports to all practitioners who refer patients.
  • Do not hesitate to refer patients for consultations, as indicated. This is not only good business sense but good medicine.
  • Use novel business cards, such as the new CD-ROMs cut into the size of a standard business card, by One Voice Technologies, of San Diego. For about a dollar, depending upon quantity, you can order a labeled disc with all the business information of a standard card, which also functions as a CD-ROM containing up to 100 megabytes of multi-media data about your practice.

So, how did you establish yourself and practice brand, in your local area? 

For related info: The Business of Medical Practice [Advanced Profit Maximization Techniques for Savvy Doctors]
http://www.springerpub.com/prod.aspx?prod_id=23759 

 

Filed under: Career Development |

« »

Leave a comment