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In the Year 2015?

By Markus Pohl

• research2guidance | The Mobile Research Specialists
• phone: +49 (0) 30 60 989 3363
• mobile: +49 (0) 178 4007736
• fax: +49 (0) 30 60 989 3369
• email: mp@research2guidance.com
• www.research2guidance.com

Dear Publisher Dr. David Edward Marcinko

Please review this brief survey and press release. We think it is of some interest to you and your ME-P readers.

Berlin, 24 November 2010 – A global survey by research2guidance amongst leading mHealth developers and healthcare companies shows that mHealth apps will predominantly be distributed through traditional healthcare channels by 2015.

mHealth

In the years to come mHealth applications will cease to be distributed primarily through the app stores survey participants anticipate. At the moment app stores are still the distribution channels of choice but in the future it is expected that traditional healthcare distribution channels like hospitals and specialized healthcare product vendors will become the predominant distribution channels. This would represent a significant shift when compared to the market today, as the smartphone app store model has been the key driver behind the initial success of mHealth applications over the last two years.

The Survey Results

More than half of all respondents (53%) believe that currently app stores are the best distribution channels followed only by healthcare websites (49%). Traditional health distribution channels like doctors (34%), hospitals (31%) and pharmacies (16%) are ranked as second and third tier distribution channels today. Despite the fact that mobile operators are regarded as players who will help the mHealth market to grow, they are not seen as appropriate distribution channels either now or in the future.

In 5 years’ time survey participants anticipate that the traditional distribution channels like hospitals (68%), doctors (65%) and traditional healthcare websites (56%) will become the main platforms on which to sell mHealth solutions. Generally speaking all distribution channels will grow in importance, but developers envision that in just 5 years’ time the major distribution channel will be doctors prescribing or suggesting applications to patients as a component of treatment.

About the Survey

The survey was conducted by research2guidance to identify emerging trends demonstrated by common thinking amongst early adopters in this new market. It is part of the comprehensive “Mobile Health Market Report 2010-2015“ (http://www.research2guidance.com/shop/index.php/mhealth-report).

About research2guidance:

research2guidance is a Berlin-based market research company specialized in the mobile industry. The company’s service offerings include comprehensive market studies, as well as bespoke research and consultancy.

Contact:

Robert Kuersten

• research2guidance
• +49 30 609 893 366
• robert.kuersten@research2guidance.com
• Link to “Global mHealth Survey 2010: The Developer View”: http://www.research2guidance.com/shop/index.php/market-reports/mhealth-survey
• Read more at our related blog post: http://www.research2guidance.com/global-mhealth-survey-mhealth-apps-will-predominantly-be-distributed-through-traditional-healthcare-channels-by-2015/
• Twitter: App stores expected to lose dominance as distribution channels for #mobile #health #apps  @r2guidance http://bit.ly/g9Tg04

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Filed under: Information Technology, Marketing & Advertising, Practice Management | Tagged: Markus Pohl, mHealth, Mobile Health Apps, research2guidance | 5 Comments »