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By Staff Reporters
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According to colleague Dan Ariely PhD, Pre-Procurement Ownership is when you start to feel ownership over something before you actually have it. It’s like mentally moving into a house or car before you’ve signed the papers and moved in or driven away
This psychological quirk makes us more likely to commit to purchases because we’ve already imagined them as ours. Marketers exploit this by encouraging us to “try before you buy.”
So, next time you’re trying on a new men’s suit or woman’s skirt, be aware: your brain might already be claiming ownership.
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Filed under: Career Development, Ethics, Experts Invited, Glossary Terms, Marketing & Advertising, Risk Management | Tagged: biase, Dan Ariely PhD, pre purchase ownership, pre-procurement, pre-purchase, psychology, Risk Management |
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