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By Staff Reporters
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Kitchen Sink stock market disclosures are a communication technique commonly used by political parties, public companies and businesses, although it’s not so well known by the public. The idea is to release all of your bad news at the same time rather than creating a drip-drip effect over an extended period of time.
CITE: https://www.r2library.com/Resource
Steven Barnett, professor of communications at the University of Westminster, says it’s used by organizations when they have some really shocking news they know they are not going to get away with burying. “You’re saying: ‘Let’s just sweep up every piece of bad news we’ve got, put it all in one place, take all of the flak and deal with it at the same time'”. “When you’re announcing the worst figures in your corporate history, you know it’s never going to be a page two story.”
It’s the opposite of the “dead cat” strategy where you distract people from something that is garnering a lot of attention. The idea being that, by placing a dead cat on the table, you make people look in a different direction.
CITE: https://medicalexecutivepost.com/2022/09/29/what-is-a-dead-cat-bounce/
“If you know that you have pretty appalling news, it makes absolute sense to get it all out at the same time because the speed and intensity of the news cycle demands that the agenda moves on so you know you’ll be out of the spotlight within 48 hours.”
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Filed under: "Ask-an-Advisor", Accounting, Ethics, Experts Invited, Glossary Terms, Investing | Tagged: dead cat bounce, kitchen sink, kitchen sink communications, kitchen sink disclosures, Steven Barnett |
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