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To Ensure Your Campaign Isn’t a Waste of Time and Money
B
The success of your email marketing campaign will depend on a number of things, from how you grow your list, the times and days you send them, to the type of content you send.
To ensure your email marketing campaigns aren’t a waste of time and money make sure you read the tips in this infographic from Vertical Response.
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Filed under: Marketing & Advertising | Tagged: 12 Email Marketing Tips for FAs, 12 Email Marketing Tips MDs, email marketing campaigns, Mark Ford, Vertical Response |
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Stop the email [madness]
According to a study conducted by global consulting firm McKinsey, workers dedicate 28% of their week to e-mail.
Penn State Hershey Medical Group pediatrician Dr. Ian Paul even published an experiment where he kept track of his messages over the course of one academic year. The result was over 2,000 mass distributions from his medical center alone.
http://www.msn.com/en-us/money/careersandeducation/are-we-headed-for-the-death-of-email-or-is-that-just-wishful-thinking/ar-AAbwal0?ocid=iehp
Assuming about 30 seconds to read each message, based on average salaries, Paul put the cost of those mass mailings at $1,641 in lost time per physician. At an institution with 629 doctors that came to $1 million per year just on colleagues reminding each other about this week’s soup in the cafeteria.
Dr. David Edward Marcinko MBA
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