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An Info-Graphic
By Matthew Smith [CDW]
Patients are increasingly turning to social media channels to seek health information and become more informed about their care, rate the quality of care they receive from providers, and communicate with their peers regarding health advice.
For their part, physicians are seeing increased value in social media for their own research discussions with colleagues — utilizing it to become more informed on patient care resources and for career development and networking.
Social media is slowly starting to foster meaningful results in the healthcare industry. This infographic from CDW Community IT claims social media enables:
- Better knowledge of health conditions
- Increased dialogue
- Connected support
- Improved patient engagement
Doctors and hospitals alike are tapping into social media. Consider these stats:
- 87 percent of physicians ages 26 to 55 use social media.
- 65 percent of physicians ages 56 to 75 are interacting online.
- In 2012, four in five (79 percent) of hospitals were using social media. That number increased to 91 percent in 2013.
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[To view a full-size version of the infographic, please click here and then click the image when it opens]
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OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:
- PRACTICES: www.BusinessofMedicalPractice.com
- HOSPITALS: http://www.crcpress.com/product/isbn/9781466558731
- CLINICS: http://www.crcpress.com/product/isbn/9781439879900
- ADVISORS: www.CertifiedMedicalPlanner.org
- FINANCE: Financial Planning for Physicians and Advisors
- INSURANCE: Risk Management and Insurance Strategies for Physicians and Advisors
- Dictionary of Health Economics and Finance
- Dictionary of Health Information Technology and Security
- Dictionary of Health Insurance and Managed Care
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Filed under: Information Technology | Tagged: medical socia media, Social Media Shakeup in Healthcare |
The Leading Business Education Network for Doctors, Financial Advisors and Health Industry Consultants 
Using Social Media & PROs In Medical Product Development
MATTHEW – This issue of Value In Health reports a panel designed to open a dialog between pharmaceutical sponsors, regulatory reviewers, and other stakeholders regarding the use of social media to collect data to support the content validity of patient-reported outcome instruments in the context of medical product labeling.
Click to access commentary_patient-reported-outcomes_instruments.pdf
(Source: Elsevier, Value In Health 18)
Dr. David Edward Marcinko MBA
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If Marketing Is so Dangerous, Should Medical Schools Be Doing so Much of It?
Beginning about 5 years ago, many US medical schools introduced severe restrictions on marketing activities by pharmaceutical companies and medical device manufacturers.
http://thehealthcareblog.com/blog/2014/05/25/if-marketing-is-so-dangerous-should-medical-schools-be-doing-so-much-of-it/
Richard Gunderman MD
[via Ann Miller RN MHA]
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Marketing hype
Digital marketing to physicians is amazing.
http://theincidentaleconomist.com/wordpress/digital-marketing-to-physicians-is-amazing-and-concerning/
And … concerning.
Hope R. Hetico RN MHA
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