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A Survey on Applications in Mobile Healthcare

8 Responses

1. Ann Miller RN MHA, on August 7, 2013 at 6:54 PM said:

   The Future of the mHealth Market

   Tom – Research and Markets projects that five years from now, the mHealth market will be a mass market with a reach of billions of smartphone and tablet users.

   By that time, 50% of these users will have downloaded mHealth applications.

   Source – Research and Markets

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2. Markus Pohl, on August 9, 2013 at 12:01 PM said:

   Pharma Companies Far From Realizing Their App Market Potential. Sanofi-Aventis Most Active Pharma Company In Publishing Mobile Apps

   Rather than creating many niche apps, pharmaceutical companies would be more successful in the mobile space observing what industry leaders are doing.

   Today, there are nearly 250 apps created by pharmaceutical companies available on iOS and Android. The apps run the gamut from those focused on managing chronic medical conditions (among the most common apps created for personal use) to medical reference apps geared towards doctors. Most of these apps fail to generate more than a few thousand downloads each. Only Sanofi Aventis’ portfolio of apps counts more than 1 million downloads, but even that number isn’t so high compared to industry leaders like Runtastic (fitness tracking), Medscape (a leading medical resource for doctors and nurses) and Healthtap (connects patients with doctors around the world), counting millions of users.

   Here are three reasons why pharma hasn’t managed to play a more dominant role in the mHealth app market yet:

   1. Missing adoption of best practices

   Best practice apps are being used on a daily basis, to connect via social channels, use gamification elements, use innovative technology to create a “wow-effect”, etc. These best practice apps are graphically compelling, can be used intuitively, provide APIs to connect to third party data/ functionality and are just incredibly helpful for their target group. Most apps from larger pharma companies fail to meet the best practice criteria today.

   2. Too little focus on main market app categories

   Of the 250 pharmaceutical apps currently available on iOS and Android, many are focusing on managing specific health conditions or provide medical reference for HCPs. While this might be an expected strategy to stay close to core competencies, it also means that pharma companies voluntarily exclude themselves from the bigger mobile app markets inside (e.g. fitness and wellness apps) and outside (e.g. games) of the mHealth app category.

   3. Lack of integration of apps with core business

   Increasingly, the medical community is realizing that selling pharmaceutical products only might not be the best long-term strategy, and that apps can help to educate and engage patients and HCPs and finally to sell their products.

   By linking their apps to products & services, rather than separating them, pharma companies can use the mobile space to directly connect with patients and doctors. Compliance apps with automatic prescription refills or sensor supported diabetes apps that create new demand for test strips are just two examples to link apps to existing business.

   To gain some traction in the app space, the pharmaceutical industry should pay more attention to what app market leaders are doing. The app world offers many new business opportunities to increase revenues reduce costs and add value to existing products. The common trial-and-error approach must be replaced by an app strategy development process that engages all “app managers” within a company.

   The mHealth app market is highly fragmented. With many different treatments and possible mHealth solutions pharmaceutical companies are spoilt for choice, which apps to build for the mobile arena. At the moment the pharmaceutical industry has not yet been able to play a bigger role in the mHealth app market, even though this industry possesses a wealth of resources. There is also a great mismatch between the topics pharma companies are concentrating on and the topics top apps players are focusing on.

   This is one of the results of two new reports that have been published beginning of August 2013: The mHealth app performance benchmarking report and the Top 10 Pharma companies mHealth insight paper. To understand the full potential of the mobile health app market for traditional healthcare players and new market entrants read our “mHealth app market report 2013-2017”.

   Markus Pohl
   research2guidance

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3. David Pettigrew, on August 29, 2013 at 5:06 PM said:

   More on m-Health

   “Broadly defined as the use of technology to provide healthcare at a distance and improve speed of response, connected health is seeing new levels of capability being realised in areas such as user interfaces, storage, smartphones, low power connectivity, and data processing and analytics.”

   -David Pettigrew
   [Sector Manager for Patient Care at Sagentia]

   mhealth factoid

   U.S. Healthcare and Technology

   73% of physicians believe that HIT will improve the quality of care provided in the longer term – higher among physicians with 10 or less years in practice (81%) and those in larger practices (80%), and 43% of physicians use mobile health technology for clinical purposes (Deloitte, 2013).

   Source: Integrative Medical NY

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4. Dr. Schutlz, on September 27, 2013 at 10:35 AM said:

   Mobile Doctors CEO arrested for fraud

   Federal agents seized up to $2.6 million in fraud proceeds from various bank accounts held by the Chicago-based firm, which specializes in physician house calls across six states.

   http://www.healthcarefinancenews.com/news/mobile-doctors-ceo-arrested-fraud?topic=,21

   The company is accused of upcoding Medicare bills for in-home patient visits.

   Dr. Schutlz

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5. Peter, on September 27, 2013 at 5:44 PM said:

   Doctor Schultz,

   With the looming deadline of Affordable Care Act, the healthcare industry is going through a major technology transformation.

   However, the growth of mobility still provides some significant opportunities for consumers, payers and providers to tailor their solutions and reap the benefits.

   But, do they and the government truly understand the full spectrum of benefits that can realize by mobilizing m-health applications?

   Time will tell.

   Peter

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6. Dr. David Edward Marcinko MBA, on October 4, 2013 at 2:27 PM said:

   More on Mobile Health Aps

   In this Video Feature, from Modern Healthcare, Health Information Technology experts talk about the next big healthcare apps (9:48).

   http://www.modernhealthcare.com/article/20130316/VIDEO/303169948?AllowView=VW8xUmo5Q21TcWJOb1gzb0tNN3RLZ0h0MWg5SVgra3NZRzROR3l0WWRMWGJWL3dIRWs3MU9UYlh4WlNyNUgwWEpiV2xlZz09

   Your thoughts?

   Dr. David Edward Marcinko MBA
   http://www.CertifiedMedicalPlanner.org

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7. Ann Miller RN MHA, on June 30, 2014 at 6:36 PM said:

   On m-Health

   There has been a 62% increase in usage of health and fitness apps over the past six months. This compares to 33% increase in usage, measured in sessions, for the mobile app industry in general.

   Growth in health and fitness is 87% faster than the industry, which is itself growing at an astounding rate.

   Source – Flurry

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8. Dr. Schutlz, on March 27, 2017 at 7:25 PM said:

   5 Digital Health Trends of 2017

   1. Digital Interventions
   2. Provider Workflow Solutions (or Healthcare Scalability Solutions)
   3. Data Integration and Analytics
   4. Behavioral Health
   5. New Model Insurance Companies

   Source: MobiHealth

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