On Verilogue’s Patient Conversation Capture and Sharing Technology

Listening to Protected Patient-Physician Conversations

By Staff Reporters

http://www.verilogue.com/

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This company – Verilogue – purports to bring patients, physicians and the healthcare industry together to share information, enhance disease understanding and participate in medical marketing research.

They believe that in order to develop more effective medicines and communication materials for patients and physicians, the healthcare industry requires more insightful customer data.

The Technology

According to their website, Verilogue’s patent-pending technology system captures information at the point-of-practice™ and enables physicians to digitally record conversations with select patients each month.

In other words, Verilogue provides a secure and confidential way for patients and physicians to share opinions during office interactions.

This medical marketing research adheres to strict information privacy and security standards, which are based, in part, on the Council of American Survey Research Organizations (CASRO) Code of Standards and Ethics for Survey Research.

Assessment

Furthermore, Verilogue states that the physician and patient information they collect is made anonymous and used by the healthcare industry to further enhance understanding of the numerous diseases that face our society today.

By participating in this research, Verilogue participants come together with one common goal, to win the fight against disease.

Note: We first learned of this company thru the post of our colleague Dr. David B. Nash, MBA.

Link: http://www.kevinmd.com/blog/2011/10/patients-physicians-largely-unknown.html

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