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Extending the New Health 2.0 Marketplace
Staff Reporters
America Well™ is a new healthcare marketplace where consumers and physicians come together online, to acquire and provide convenient and immediate healthcare services. Using the latest technologies in electronic communications and digital telephony, the company extends traditional healthcare services to the home setting www.AmericaWell.com
Origins
Based in Boston, Massachusetts, American Well was founded in 2006 by Drs. Roy and Ido Schoenberg. Previously, they successfully built and implemented three large-scale, mission-critical enterprise solutions for health 2.0 in both domestic and international markets.
Three Target Markets
According to its website, America Well is committed to supporting health plans in meeting consumer and employer demand for affordable, efficient and immediate access to quality care; by serving its three core market segments:
1] Patient-Consumers
Patients may talk to a doctor anytime, without leaving home or scheduling an appointment. Consumers may choose from a variety of specialties.
2] Physicians
Doctors can increase revenues and care for patients on their own terms. This introduces a new balance to the way medicine is practiced by offering medical services online for a fee.
3] Health Plans
Plans capture the value of consumerism by enabling online healthcare services and providing members appropriate access to physicians from home, the most convenient and least expensive care setting.
Assessment
For over 30 years, rising costs and increased demand have limited consumers’ ability to get affordable, quality health care. While other consumer industries have embraced Internet technology, bringing retail, travel, and entertainment services to consumers’ homes; healthcare delivery has remained unchanged – it is still delivered almost exclusively in physician offices and hospitals.
Conclusion
America Well™ aims to close this gap by offering real-time healthcare services through dependable and widely available communication channels. Using the Internet, digital telephony, and the latest interactive technologies, American Well helps consumers get the care they need, without ever leaving home. But, is this new service really a help – or hindrance – to its three core markets segments? Please comment and opine.
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Filed under: Information Technology, Practice Management, Research & Development | Tagged: american well, health 2.0 | 1 Comment »
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