The Leading Business Education Network for Doctors, Financial Advisors and Health Industry Consultants

The Prescription [Rx] Drugs Most Marketed to Doctors

10 Responses

1. Rudiger, on February 13, 2012 at 6:31 PM said:

   Data provider accused of selling private info

   A German market research firm is in the dock for questioning because a former employee of Pharmafakt has accused the firm of selling information on millions of prescriptions without stripping the data of identifying information.

   According to the former staffer, who spoke to Der Spiegel “under oath,” Pharmafakt collected the data for sale to pharma companies with personal information intact.

   http://www.thelocal.de/national/20120213-40705.html

   I call it drugged and disclosed!

   Rudiger

   LikeLike
2. Ann Miller RN MHA, on May 8, 2012 at 7:33 PM said:

   Deadline for Avoiding 2013 E-Prescribing Penalty Is June 30th

   Physicians who enjoy an adrenaline spike from doing something at the last minute will jump at this challenge: electronically transmit 10 prescriptions to the pharmacy by June 30 to avoid a Medicare penalty in 2013. The federal government is serious about digitizing healthcare, and in addition to rewarding physicians who e-prescribe for their Medicare patients, it is penalizing those who are still writing on prescription pads or even computer-faxing scripts (a true electronic prescription goes from the clinician’s computer to the pharmacy’s).

   This year, the Centers for Medicare and Medicaid Services (CMS) began to reduce Medicare reimbursement by 1% for physicians and other prescribers who failed to e-prescribe at least 10 times during the first half of 2011. This downward “adjustment,” as Medicare calls it, will grow to 1.5% in 2013 and 2% for 2014. Comprehensive information on the government’s e-prescribing incentive program (bonuses, penalties, reporting methods, exclusions, and hardship exemptions) is available on the CMS Website.

   Source: Robert Lowes, Medscape News [5/7/12]

   LikeLike
3. Ann Miller RN MHA, on May 9, 2012 at 10:55 AM said:

   Doctors Pressured to Write Prescriptions for OTC Drugs

   Requests for prescriptions to purchase over-the-counter medicines using flexible spending accounts or health savings accounts have become an unnecessary burden for doctors and patients, according to congressional testimony from physician organizations, patient advocates and representatives of OTC drug companies.

   Lawmakers are considering the repeal of a health system reform law provision that requires prescriptions for medicines and drugs, even those that have been approved by the Food and Drug Administration to be sold without a physician’s order, before patients can cover the costs with funds from tax-preferred health accounts, including health reimbursement arrangements.

   The provision took effect in 2011, and physicians report that they now are being saddled with the task of writing otherwise unnecessary prescriptions for medications to fight the common cold, flu or allergies.

   Source: Charles Fiegl, AM News [5/7/12]

   LikeLike
4. Ann Miller RN MHA, on January 12, 2013 at 11:23 PM said:

   Study Finds Docs Suceptible to Pharm Lunches

   The doctors who said back in 2012 that drug company-sponsored lunches couldn’t sway their prescribing are being undercut by a study published in JAMA’s Internal Medicine.

   Among the findings: giving doctors meals at workplace “up-to-date” meetings, where reps and physicians talk about products, increases the likelihood that doctors will prescribe branded drugs over generics.

   The researchers found that tossing in a few samples further enhances a physician’s brand bias.

   Source: Deborah Weinstein, Medical Marketing & Media [1/8/13]

   LikeLike
5. Ann Miller RN MHA, on January 13, 2013 at 12:34 AM said:

   Valuable Samples

   Our dictionaries are great give-a-way items to doctor clients and prospects.

   http://www.springerpub.com/Search/marcinko

   Ann Miller RN MHA

   LikeLike
6. Dr. David Edward Marcinko MBA, on June 10, 2013 at 10:15 PM said:

   The Drugstore Sector

   Due to increasing healthcare costs in recent years, analysts expect prescription revenues to suffer from increased market share of generic drugs. Many are favored by medical professionals due to comparable cost savings and demand for lower priced generic drugs offers effective treatment alternatives for consumers.

   Today, almost half of all prescriptions are filled with generic drugs.

   The drugstore sector was expected to have the weakest SSS growth, at 1.8%. However, Walgreen reported its same store sales results and beat its 1.8% estimate with a 2.8% increase.

   Both front end and pharmacy sales were stronger than analyst estimates, although Walgreen stated that the increased proportion of generic drug sales caused a 2.3 percentage point negative impact on overall same store sales.

   Dr. David Edward Marcinko MBA

   LikeLike
7. Ann Miller RN MHA, on July 15, 2013 at 7:18 PM said:

   Rx Check-Up

   For the first time, ProPublica’s Prescriber Checkup reveals what medications doctors and other providers are giving patients under Medicare’s Part D prescription drug program. Patients can search the database to find their own doctors (or other doctors) and the drugs they order most often.

   http://www.propublica.org/article/prescriber-checkup-qa

   So, ProPublica asked the reporters behind the project – Charles Ornstein, Tracy Weber and Jennifer LaFleur – to explain the project and why it matters for patients, and us all.

   Ann Miller RN MHA

   LikeLike
8. Beverly, on September 19, 2013 at 9:41 PM said:

   TV drug ads

   A new study says lots of the marketing for both prescription and over-the-counter medications is misleading.

   http://money.msn.com/now/post–tv-drug-ads-take-the-claims-with-a-dose-of-skepticism

   Take the claims with a dose of skepticism.

   Beverly

   LikeLike
9. Dr. David Edward Marcinko MBA, on January 22, 2014 at 3:27 PM said:

   The Economics of DAW

   The Costs of “Dispense as Written” Prescriptions.

   http://info.cvscaremark.com/cvs-insights/costs-dispense-written-prescriptions

   When needed, I wrote for DAW drugs for almost 20 years and found this essay interesting.

   Dr. David Edward Marcinko MBA
   http://www.CertifiedMedicalPlanner.org

   LikeLike
10. Dr. Marcinko, on August 24, 2023 at 11:07 AM said:

    Dr. Eric Bricker MD

    DEM

    LikeLiked by 1 person