About “Path of the Blue Eye”
If you are involved in any area of health marketing communications (e.g., social marketing, digital marketing, social media, public relations, advertising, patient relations management, etc.) and think you have something valuable to contribute to the overall conversation in this field, consider visiting:
http://blog.pathoftheblueeye.com/
The Project Manager
The site and project is run by Fard Johnmar, founder of Envision Solutions, LLC. The firm is a healthcare marketing communications consultancy specializing in analysis, strategy, content development and training. Envision Solutions helps not-for-profit and for-profit organizations to be more efficient and successful.
Assessment
In addition to moderating Walking the Path, Fard is author of Envisioning 2.0 and Healthcare Vox. Both blogs focus on healthcare marketing communications and related topics: www.envisionsolutionsnow.com
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Speaker: If you need a moderator or speaker for an upcoming event, Dr. David E. Marcinko; MBA – Publisher-in-Chief of the Medical Executive-Post – is available for seminar or speaking engagements. Contact: MarcinkoAdvisors@msn.com
OUR OTHER PRINT BOOKS AND RELATED INFORMATION SOURCES:
- PRACTICES: www.BusinessofMedicalPractice.com
- HOSPITALS: http://www.crcpress.com/product/isbn/9781466558731
- CLINICS: http://www.crcpress.com/product/isbn/9781439879900
- ADVISORS: www.CertifiedMedicalPlanner.org
- FINANCE: Financial Planning for Physicians and Advisors
- INSURANCE: Risk Management and Insurance Strategies for Physicians and Advisors
- Dictionary of Health Economics and Finance
- Dictionary of Health Information Technology and Security
- Dictionary of Health Insurance and Managed Care
Filed under: Marketing & Advertising | Tagged: advertising, digital marketing, Envision Solutions, Fard Johnmar, http://blog.pathoftheblueeye.com/, path of the blue eye, patient relations management, public relations, social marketing, social media |
















Update
Early last month, we announced a new initiative called the Path of the Blue Eye project. It is designed to foster greater collaboration and knowledge sharing among people in the health marketing communications field. It was a risky move, but it appears to be paying off for founder Fard Johnmar.
Although still in the early days of the project, he is reportedly pleased that nearly 200 people from companies and organizations like Johnson & Johnson, AIDS.gov, Novartis, Shire, the Centers for Disease Control and Prevention, OrganizedWisdom and Digitas have joined the movement.
http://www.healthcarevox.com/2009/08/saying_goodbye_hello.html
We wish him well.
Ann Miller RN, MHA
[Exective Director]
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“A doctor who communicates with her patients more can influence the patients better and give them better guidance … There appears to be no better way than telehealth to improve communications with patients.”
Shahid Shah MS
[CEO Netspective]
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