New Proposal for “Academic” Detailing
[By Staff Writers]
A bill will soon be introduced in the United States Senate that would offer physicians an alternative source for the latest information about new drugs, instead of relying on pharmaceutical manufacturers and retail drug representatives.
The Proposal
The legislation, sponsored by Senators Herb Kohl (D-Wisconsin) and Dick Durbin (D-Ill.) would create a federal “academic” detailing program to produce independent educational materials for physicians and medical professionals on the safety and comparative effectiveness of prescription drugs.
This would include generic and over-the-counter products, based on research at pharmacy and medical schools, according to Modern Physician.
Assessment
Now, some academic detailing services have already been implemented at the state level and by integrated health systems such as Kaiser Permanente, while preliminary results suggest that these programs have effectively changed prescribing behavior while reducing health care costs.
Conclusion
And so, what are your thoughts on the matter; please comment and opine?
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