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    Dr. Marcinko is originally from Loyola University MD, Temple University in Philadelphia and the Milton S. Hershey Medical Center in PA; as well as Oglethorpe University and Emory University in Georgia, the Atlanta Hospital & Medical Center; Kellogg-Keller Graduate School of Business and Management in Chicago, and the Aachen City University Hospital, Koln-Germany. He became one of the most innovative global thought leaders in medical business entrepreneurship today by leveraging and adding value with strategies to grow revenues and EBITDA while reducing non-essential expenditures and improving dated operational in-efficiencies.

    Professor David Marcinko was a board certified surgical fellow, hospital medical staff President, public and population health advocate, and Chief Executive & Education Officer with more than 425 published papers; 5,150 op-ed pieces and over 135+ domestic / international presentations to his credit; including the top ten [10] biggest drug, DME and pharmaceutical companies and financial services firms in the nation. He is also a best-selling Amazon author with 30 published academic text books in four languages [National Institute of Health, Library of Congress and Library of Medicine].

    Dr. David E. Marcinko is past Editor-in-Chief of the prestigious “Journal of Health Care Finance”, and a former Certified Financial Planner® who was named “Health Economist of the Year” in 2010. He is a Federal and State court approved expert witness featured in hundreds of peer reviewed medical, business, economics trade journals and publications [AMA, ADA, APMA, AAOS, Physicians Practice, Investment Advisor, Physician’s Money Digest and MD News] etc.

    Later, Dr. Marcinko was a vital recruited BOD member of several innovative companies like Physicians Nexus, First Global Financial Advisors and the Physician Services Group Inc; as well as mentor and coach for Deloitte-Touche and other start-up firms in Silicon Valley, CA.

    As a state licensed life, P&C and health insurance agent; and dual SEC registered investment advisor and representative, Marcinko was Founding Dean of the fiduciary and niche focused CERTIFIED MEDICAL PLANNER® chartered professional designation education program; as well as Chief Editor of the three print format HEALTH DICTIONARY SERIES® and online Wiki Project.

    Dr. David E. Marcinko’s professional memberships included: ASHE, AHIMA, ACHE, ACME, ACPE, MGMA, FMMA, FPA and HIMSS. He was a MSFT Beta tester, Google Scholar, “H” Index favorite and one of LinkedIn’s “Top Cited Voices”.

    Marcinko is “ex-officio” and R&D Scholar-on-Sabbatical for iMBA, Inc. who was recently appointed to the MedBlob® [military encrypted medical data warehouse and health information exchange] Advisory Board.

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Insights on the Rise and Future of Participatory Health 2.0 for Physicians and Podiatrists*

[What is it – How it works]

By Dr. David Edward Marcinko; MBA, CMP

By Professor Hope Rachel Hetico; RN, MHA, CPQH, CMP

www.CertifiedMedicalPlanner.org

Introduction

In 1995, the primary use of the internet was e-mail for the masses. Next, doctors linked to hospitals and MCOs for clinical information and insurance benefits coverage. Today, physicians are finding deeper avenues for the Internet and cloud computing:

  • Queries from patients, newsletters, podcasts and educational links.
  • Continuing education, consultations and professional presentations.
  • Nurse connectivity and lab results with alerts for abnormal values.
  • Computerized Physician Order Entry Systems.
  • Picture Archiving and Communication systems and clinical imaging.
  • Appointments, open scheduling digital transcription services and administration.
  • eMRs and clinical groupware, etc

DEFINITIONAL OBSCURITY

The broad term eHealth was introduced in 2000. It refers to the use of computers, networks and the internet to store and manage medical records, instead of paper files. According to the WHO, it refers to components delivered, enabled and supported through the use of technology. It may involve administrative, financial and clinical communication between providers, patients and payers; like referrals and e-prescribing. More formally, eHealth provides stakeholder access to databases, knowledge resources, checklists and decision support tools to guide healthcare service delivery. https://healthcarefinancials.wordpress.com/?page_id=21352&preview=true

But, ever since the term “web 2.0″ was first used in 2004, there has been much definitional obscurity about its’ true impact in medicine. And, although no one’s defined it clearly, we think the health-on-the-internet evolution falls into 3 categories.

Health ON THE INTERNET

Health 1.0

This is the dying healthcare system of today. Information is communicated from doctors to patients. It is a basic B2C [business-to-consumer] website as the internet became one big encyclopedia by aggregating knowledge silos. Some doctors maintain websites, others do not. Nevertheless, Health 1.0 has a command and control hierarchy; doctors on top of the pyramid, patients on the bottom.

Health 2.0

According to Matthew Holt [personal communication] Healthcare 2.0 may be defined as:

“The foundation of healthcare 2.0 is information exchange plus technology. It employs user-generated content, social networks and decision support tools to address the problems of inaccessible, fragmentary or unusable health care information. Healthcare 2.0 connects users to new kinds of information, fundamentally changing the consumer experience (e.g., buying insurance or deciding on/managing treatment), clinical decision-making (e.g., risk identification or use of best practices) and business processes (e.g., supply-chain management or business analytics)”.

And so, if Health 1.0 was a static book, Health 2.0 is a dynamic discussion http://www.health2advisors.com

Example: The power of the internet is illustrated in the phenomenon of “crowd-sourcing.” In this context, the term means to harvest the reach of social networking [wisdom of crowds] to solve a problem. A knowledge seeker asks a question and participants respond.  For example, readers can participate on the www.MedicalExecutivePost.com or www.BusinessofMedicalPractice.com sites to improve the administration of any medical practice. And, www.PodiatryPrep.com is an example of how podiatrists connect for global board certification assistance.

Health 2.0; plus

The Dictionary of Health Insurance and Managed Care defines this emerging hybrid as a bridge uniting the philosophy of contemporary Health 2.0 with futuristic Health 3.0 technologies. Cisco System’s HealthPresence is one example developed in 2010, by Dr. T. Warner Hudson. Using the network as a platform, HealthPresence combines video, audio and information to create an environment similar to what patients experience when they visit their own doctor.

https://healthcarefinancials.wordpress.com/2010/01/28/about-the-cisco-healthpresence-medical-delivery-model/

And, firms like 23andMe, Navigenics, DeCodeMe, CollabRx and Cure Together, hope that genomics and aggregated patient experiences will advance fast enough so the current epidemic of “more diagnosis with less ability to change outcomes” will morph into one where knowing your  future averts adverse medical consequences.

Health 3.0

Soon, patients will not only be seeking information; but actionable intelligence – whether it is artificial or real. Patients will communicate almost as with another patient or doctor. The internet won’t just blindly do what we tell it to do – it will think and represent some amazing opportunities. For example, imagine your toilet running a SMAC 20 and then being instantly notified of the results by your smart phone? Or; use your iPhone to send pictures and streaming videos of conditions for a second opinion www.KnockingLive.com

Read the entire white paper here: Podiatry.Today.Participatory Healthcare

What is the Future of Collaborative Medicine? http://www.podiatrytoday.com/what-future-collaborative-medicine

*Note: Dr. Marcinko was requested to author this white paper for podiatrists [Doctors of Podiatric Medicine]. As a thought-leader, he and Ms. Hetico are often cited in journals like: Managed Care Executive, Healthcare Informatics, Medical Interface, Journal of the American Medical Association; Business Journal for Physicians and Physician’s Money Digest. He also writes for professional organizations like the Medical Group Management Association (MGMA), American College of Medical Practice Executives (ACMPE), American College of Physician Executives (ACPE), American College of Emergency Room Physicians (ACEP), Humana Health and PhysiciansPractice.com. His works have been archived by academic institutions like the UCLA School of Medicine, Medical College of Wisconsin, University of North Texas Health Science Center, Washington University School of Medicine, University of Pennsylvania Medical and Dental Libraries, Southern Illinois College of Medicine, University at Buffalo Health Sciences Library, University of Michigan Dental Library, and the University of Medicine and Dentistry of New Jersey, among others.

Conclusion

And so, your thoughts and comments on this ME-P are appreciated. Applicability to all medical professionals, and specialists, is obvious. Feel free to review our top-left column, and top-right sidebar materials, links, URLs and related websites, too. Then, subscribe to the ME-P. It is fast, free and secure.

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