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Doctor David E. Marcinko MBA CMP™ is the founding CEO of iMBA Inc, a leading national scope provider of real time medical practice management reports, books, dictionaries, journals, financial planning and advisory opinions, FMV appraisals and educational seminars. The firm serves physicians, nurses and medical societies; RIAs, BDs, wealth and hedge fund managers; accountants, insurance agents and financial services providers; emerging healthcare entities, hospitals, clinics, IPAs and their CXOs; the press, media and all related organizations. Previously, Dr. Marcinko was a financial analyst and co-founder of an Ambulatory Surgery Center sold to a public company. Today, as ME-P Publishing Editor, he is a popular futurist, speaker, virtual consultant, thought leader and best selling author integrating medical economics, finance and modern transformational healthcare 2.0 business strategies [Phone: 1-770.448.0769].

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ABOUT iMBA, Inc PROFESSIONAL CONSULTING SERVICES
New and Emerging Medical Practices
iMBA Inc provides a host of services for new practices. We believe that how you start determines how you finish. iMBA Inc helps physicians to avoid all the pitfalls of making wrong decisions when starting a new practice. Maximize your time and money by making the right business decisions.
Our website: http://www.MedicalBusinessAdvisors.com
Who we are: http://www.medicalbusinessadvisors.com/aboutus-management.asp
Services offered to new practices:
Business Development
Create individualized business plans for practices
Advice regarding how to choose a practice location
Choosing the right corporate structure to protect personal and professional assets
Planning and developing an insurance or cash base practice
Planning and developing a cosmetic/concierge medicine practice
Planning and developing a functional medicine practice
Return on investment analysis
Project monthly expenses
Project monthly income based on services offered
Implement multiples sources of practice income
How to choose the right practice accountant and attorney
How to choose the right bank for a practice
How to negotiate a lease or office space purchase
http://www.medicalbusinessadvisors.com/services-practice.asp
Office Development
Advice on choosing a billing service
How to price and code for the services offered
How to computerize office with electronic medical records ( EMR) and electronic billing
How to choose the appropriate EMR and Medical Billing Software
How to choose an office accounting software
How to document medical charts for billing
How to become a provider for insurance companies
Determine physician staff ratio for hiring
Office organization
Interoffice communication methods
Patient office policies
Patient survey forms
Screening applicants for hire
Employee policy manual
Assistance in employee training
Payroll setup
Finding the right answering service
Advice on HIPPA and Department of Labor compliance
Tips on protecting yourself from disgruntled employees
Tips on handling disgruntled patients
How to handle complaints to medical state board
How to obtain NPI, DEA and medical license numbers
http://www.medicalbusinessadvisors.com/services-information.asp
Marketing Plan Development
Practice Branding
Advertising Tips
Practice building strategies
Advice on how to advertise on the internet
Advice on how to advertise on television
Design print ads
Find the right marketing tools for a practice
Website set-up and design
Logo and brochure design
How to give patient seminars
http://www.medicalbusinessadvisors.com/services-our.asp
Physician Development
Changing yourself and our leadership skills
Suggestions on books and seminars to develop appropriate business mindset
Personal financial planning and life coaching
Public speaking coaching
http://www.medicalbusinessadvisors.com/services-financial.asp
Personal Financial Development
Counseling concerning retirement planning and asset protection
Investment counseling
Diversification of services
Tips on how and when to buy a practice
http://www.medicalbusinessadvisors.com/services-financial.asp
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iMBA, Inc PROFESSIONAL CONSULTING SERVICES
Established Medical Practices
iMBA Inc helps established practices to become profitable and efficient. We help physicians maximize their time and money. If you are tired of losing money and working long hours we can help. Regain your love for medicine while making more money. iMBA Inc helps you take control of your life and improve your personal satisfaction by making better business decisions.
Our website: http://www.MedicalBusinessAdvisors.com
Who we are: http://www.medicalbusinessadvisors.com/aboutus-management.asp
Services offered to mature and established practices:
Business Development
Create individualized business plans for practices
Analyze Accounts Receivables
Analyze Accounts Payable
Analyze Profit Loss Statements
Revising and choosing corporate structures to protect personal and professional assets
Help practices to switch to cash based and out of network practice
Implement multiple sources of practice income
How to choose the right practice accountant and attorney
How to choose the right bank for a practice
How to negotiate a office space purchase or a lease
http://www.medicalbusinessadvisors.com/services-practice.asp
Office Development
Office organization
Interoffice communication
Analyze Accounts Receivables
Analyze accounts Payable
Analyze employee job duties
Analyze most frequently used billing codes
Maximize your billing based on coding guidelines
How to price and code correctly for services
Identify problems which affect collections
Setting up accounting software and records
Analyze Profit Loss Statements
How to automate an office
How to computerize your office with electronic medical records ( EMR) and electronic billing
How to choose the appropriate EMR and Medical Billing Software
How to choose an office accounting software
How to document medical charts for billing
How to choose the right medical billing service
Assist in transitioning physician and staff to Electronic Medical Records
Screening applicants for hire
Advise on HIPPA and Department of Labor Compliance
Advice concerning protecting yourself from disgruntled employees
Advise on how to handle disgruntled patients
How to handle complaints to medical state boards
http://www.medicalbusinessadvisors.com/services-practice.asp
Marketing Plan Development
Practice branding
Advertising tips
Practice building strategies
Advice on how to advertise on the internet
Design print ads
Find the right marketing tools for your practice
Ad Design
Website set-up and design
Logo and brochure design
How to give patient seminars
http://www.medicalbusinessadvisors.com/services-practice.asp
Physician Development
Change Yourself
Suggestions on books and seminars to develop appropriate business mindset
Personal life coaching
http://www.medicalbusinessadvisors.com/services-asset.asp
Personal Financial Development
Counseling concerning retirement planning and asset protection
Personal financial planning and investment tips
Diversification of services
Tips on how and when to sell or buy a practice
http://www.medicalbusinessadvisors.com/services-asset.asp
CONTACT US:
iMBA Inc.
Suite # 5901 Wilbanks Drive
Norcross, GA USA 30092-1141
770.448.0769
MarcinkoAdvisors@msn.com
Hospitals and Healthcare Organizations
[Management Strategies, Operational Techniques, Tools, Templates and Case Studies]
FOREWORD
Dr. James Winston Phillips
In the business of medicine, there are three ways to increase revenue 1) charge more, 2) do more, and/or 3) do the work more efficiently. In the current health care market where reimbursements are decreasing in the face of increasing expenses, a systemized approach is needed to maximize revenue to remain viable in the current health care arena.
Dr. David Edward Marcinko and Professor Hope Rachel Hetico in their new book, Hospitals and Healthcare Organizations [Management Strategies, Operational Techniques, Tools, Templates and Case Studies] bring their vast healthcare experience along with additional national experts to provide a healthcare model-based framework to allow health care professionals to utilize the checklists and templates to evaluate their own systems, recognize where the weak links in the system are and, applying the well illustrated principles, improve the efficiency of the system without sacrificing quality patient care.
I first became aware of Dr. Marcinko while doing research for the master’s thesis in my post graduate LL.M. program following graduation from law school. The topic of my thesis was The Anatomy and Psychology of Physician Investments. There was no shortage of literature about the psychology of investing. However, health care professionals in general and physician in particular are more unique in the psychological forces that guide their investing. Dr. Marcinko’s previous book, Financial Planning Handbook for Physicians and Advisors, provided the foundation of physician investing allowing me to add to the discussion by bringing the academic ivory tower discussion into the everyday clinical environment of the physician. Since that time I have benefited from his websites, our correspondences and telephone conversations.
As nothing in a health care system is isolated unto itself and is co-dependent upon a number of other departments in the system, maximizing efficiency across departments and among different types of health care workers may prove to be a task many are called upon to undertake but few have succeeded. If the number of assets such as hospital beds, operating rooms, ICU suites are fixed then these units must be maximized by working more efficiently to allow these fixed assets to be utilized more within calendar period thus resulting in increase revenue generation.
My wife and I recently experienced a health care delivery system that could have been detailed as a case history in this book. She had a total knee arthroplasty done by the doctor’s doctor in joint replacement in Florida. This physician does 1,000 total joints a year operating only three days a week. Doing the math you can see he does on average 6 plus joints a day, three days a week, 52 weeks a year. The procedures take on average about two hours, his patients are up walking within one hour of arriving from the recovery room and spend two-three nights in the hospital. The surgeon rounds every morning at 5 a.m. with the head nurse, the head of physical therapy, the discharge planner and his physician assistant to assure everything is done to maximize the patient’s recovery while utilizing the hospital’s resources efficiently. With an average surgeon’s fee of $4,550 per procedure, the billable yearly income for the surgeon is $4,550,000.00. Using a conservative multiplier for hospital billing of 10, the billable income for the hospital is $45,550,000.00. The list could go on about how the hospital and surgeon have combined their efforts to effectively deliver quality medical care while efficiently utilizing resources to maximize revenue.
As detailed in the book, a system like this did not occur overnight. You cannot just look at a single individual department in the hospital and expect that its maximization would deliver a similar system to the above example. Instead, you must look at every department that the patient would come into contact with either directly or indirectly and make sure to identify any processes which might delay, deter or bottle neck the overall delivery system.
Hospitals and Healthcare Organizations [Management Strategies, Operational Techniques, Tools, Templates and Case Studies] is divided into three sections; 1) managerial fundaments, 2) policy and procedures and 3) strategies and executions. From these essential topics comes direction and guidance through the use and application of practical health care centered discussion, templates, checklists and clinical examples to provide the framework for building a clinically efficient system.
The health care delivery system is not an assembly line but with persistence and time following established guidelines established in this book, quality patient care can be delivered, efficiently, affordably while maintaining financial viability of institutions and practices.
James Winston Phillips MD MBA JD LLM
Post Office Box #600284
Saint Johns, FL 32260-0284
Ph: (904) 613-3062
http://theothermedicaleducation.com
Hospitals New Open Approach to Medical Errors
Dr. Phillips – Did you know that seven Massachusetts hospitals plan to offer patients harmed by medical errors a prompt apology and financial settlements before they resort to lawsuits, part of a major new initiative to improve the state’s cumbersome medical malpractice system?
http://www.boston.com/news/local/massachusetts/articles/2012/04/18/mass_hospitals_promise_openness_apologies/
Kingston