An Infographic
This ME-P comes to us from Appature, a Seattle based company that provides a cloud based healthcare marketing tool.
Upon submission of this infographic, the folks at Appature had the following to say:
Appature Inc, a Seattle-based software company that makes marketing tools for the healthcare industry, just launched its first infographic about Prescriptions Most Marketed to Doctors in the healthcare industry! Our infographic breaks down the ins and outs of which prescriptions are most marketed to doctors, to which prescriptions have the greatest sales ($5.3 Billion!) and even patient sentiments regarding a doctor’s prescribing habits. By reading this infographic, we hope that readers will get a little peek inside the intricate inner-workings of the infamous pharmaceutical industry! As TIME magazine highlights, “…the pharmaceutical industry is – and has been for years – the most profitable of all businesses in the U .S.”
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Filed under: Drugs and Pharma Tagged: | Appature Inc, Drugs, prescription drugs, Prescriptions Most Marketed to Doctors, RXs
Data provider accused of selling private info
A German market research firm is in the dock for questioning because a former employee of Pharmafakt has accused the firm of selling information on millions of prescriptions without stripping the data of identifying information.
According to the former staffer, who spoke to Der Spiegel “under oath,” Pharmafakt collected the data for sale to pharma companies with personal information intact.
http://www.thelocal.de/national/20120213-40705.html
I call it drugged and disclosed!
Rudiger