An Infographic
This ME-P comes to us from Appature, a Seattle based company that provides a cloud based healthcare marketing tool.
Upon submission of this infographic, the folks at Appature had the following to say:
Appature Inc, a Seattle-based software company that makes marketing tools for the healthcare industry, just launched its first infographic about Prescriptions Most Marketed to Doctors in the healthcare industry! Our infographic breaks down the ins and outs of which prescriptions are most marketed to doctors, to which prescriptions have the greatest sales ($5.3 Billion!) and even patient sentiments regarding a doctor’s prescribing habits. By reading this infographic, we hope that readers will get a little peek inside the intricate inner-workings of the infamous pharmaceutical industry! As TIME magazine highlights, “…the pharmaceutical industry is – and has been for years – the most profitable of all businesses in the U .S.”
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Filed under: Drugs and Pharma Tagged: | Appature Inc, Drugs, prescription drugs, Prescriptions Most Marketed to Doctors, RXs
Data provider accused of selling private info
A German market research firm is in the dock for questioning because a former employee of Pharmafakt has accused the firm of selling information on millions of prescriptions without stripping the data of identifying information.
According to the former staffer, who spoke to Der Spiegel “under oath,” Pharmafakt collected the data for sale to pharma companies with personal information intact.
http://www.thelocal.de/national/20120213-40705.html
I call it drugged and disclosed!
Rudiger
Deadline for Avoiding 2013 E-Prescribing Penalty Is June 30th
Physicians who enjoy an adrenaline spike from doing something at the last minute will jump at this challenge: electronically transmit 10 prescriptions to the pharmacy by June 30 to avoid a Medicare penalty in 2013. The federal government is serious about digitizing healthcare, and in addition to rewarding physicians who e-prescribe for their Medicare patients, it is penalizing those who are still writing on prescription pads or even computer-faxing scripts (a true electronic prescription goes from the clinician’s computer to the pharmacy’s).
This year, the Centers for Medicare and Medicaid Services (CMS) began to reduce Medicare reimbursement by 1% for physicians and other prescribers who failed to e-prescribe at least 10 times during the first half of 2011. This downward “adjustment,” as Medicare calls it, will grow to 1.5% in 2013 and 2% for 2014. Comprehensive information on the government’s e-prescribing incentive program (bonuses, penalties, reporting methods, exclusions, and hardship exemptions) is available on the CMS Website.
Source: Robert Lowes, Medscape News [5/7/12]
Doctors Pressured to Write Prescriptions for OTC Drugs
Requests for prescriptions to purchase over-the-counter medicines using flexible spending accounts or health savings accounts have become an unnecessary burden for doctors and patients, according to congressional testimony from physician organizations, patient advocates and representatives of OTC drug companies.
Lawmakers are considering the repeal of a health system reform law provision that requires prescriptions for medicines and drugs, even those that have been approved by the Food and Drug Administration to be sold without a physician’s order, before patients can cover the costs with funds from tax-preferred health accounts, including health reimbursement arrangements.
The provision took effect in 2011, and physicians report that they now are being saddled with the task of writing otherwise unnecessary prescriptions for medications to fight the common cold, flu or allergies.
Source: Charles Fiegl, AM News [5/7/12]